Here are wewow we always aim to deliver the highest quality products and service, even when we’re working to tight deadlines. We recently had the opportunity to do just that for HMV and Waterstones, who commissioned wewow to produce eco-friendly DVD packaging and replicated DVDs for internal communications DVDs for both brands.

We successfully met the client’s deadline and delivered a unique, high-quality DVD WowWallet to both HMV and Waterstones. We we’re over the moon with the feedback we received, with Waterstones commenting;

“We gave WeWow a tough task, to produce 340 wallets in a short timescale for our internal strategy DVD. They did a fantastic job in that short space of time. The packaging is eco-friendly and stylish and there are various options to choose from. The team are friendly, helpful and accommodating. All our employees were very impressed with the finished product. We look forward to using them again in the near future.”



The finished package was an environmentally friendly DVD WowWallet, printed in full colour with eye-catching designs to suit the HMV brand and a unique package for the Waterstones brand. Inserted into the wallets we’re professionally printed and replicated DVDs.

What are ISRC codes and why should you use them?

ISRC stands for International Standard Recording Code and is best understood as a digital ‘fingerprint’ which identifies your sound or music video recording. ISRC codes can be embedded into digital and physical releases and allow you to sell your music on iTunes and Amazon, submit your tracks to the Gracenote Database and they also help prevent piracy and ensure that you automatically receive royalties.

ISRC codes are unique numbers which are embedded into music files during the mastering process. Your finished master can then be sent for CD duplication or replication and the ISRC codes will be included on all your pressed CDs. The ISRC codes will identify your music and track copying and distribution.

The International Federation of the Phonographic Industry (IFPI) recommends that all music producers use ISRC.

ISRC codes for sound recordings in the UK can be obtained from Phonographic Performance Ltd (PPL) and registration is free. If you need any guidance on ISRC codes, Gracenote Registration or anything else related to producing your own music releases then wewow’s customer service team will be happy to help.

‘My burnt CD won’t always work’…how reliable is CD duplication?w

This question was recently addressed on a CD replication blog. Their answer? CD duplication is unreliable and CD replication is the only means of producing professional CD copies. However, with years of expertise in CD replication and duplication and a commitment to providing professional and reliable CD production services we wanted to answer this question ourselves.

Certainly duplication and replication are two very different processes, as we have blogged about in the past. In short, duplication involves burning data to blanks CD-R’s or DVD-Rs whereas replication is a manufacturing process which produces CDs/DVDs comparable to those found in the shops.

Duplication relies on high-quality, professional production equipment in order to output reliable results. The CD-R’s used in the duplication process are also vitally important as cheap discs will inevitably produce cheap and unreliable results. Here at wewow, we only use ‘A’ Grade CD-Rs and DVD-Rs, which are duplicated by top of the range duplication towers. Our duplication equipment is highly-computerized, meaning that any ‘failed’ discs are rejected and never reach our customers. So it is extremely rare that our clients would receive a burnt CD which doesn’t work!

Of course, CD duplication has its limitations; it is more cost-effective on smaller quantities (below 500 units) and offers a quicker turnaround than replication, but the burnt data on the back of the disc can be seen and on larger quantities it is more expensive than CD replication. Therefore, we always advise clients of the best solution to suit their particular requirements.