Monday, 6 April 2009

How to use custom printing to make your discs stand out from the crowd

So you’ve made the decision to use pressed and printed CDs or DVDs for your next marketing promotion or CD release. Did you know that there is much more available than standard full colour printing?

Many suppliers offer bespoke CD/DVD printing options and often there is only a minimal difference in cost. So why not create something unique…

  • Pantone Colours
    You may already be aware of the benefits of using pantone colours with silk-screen print. However, there are many unusual spot colours which are not often utilized. Have you considered using metallic pantones to add that extra sparkle to your printed media? Or perhaps you want to make sure your printed discs can be spotted from a far, in which case fluorescent pantones are the perfect option. The possibilities really are endless and the wewow team are always on hand to offer guidance and inspiration!

  • Selective White Base
    Although replicated CDs and DVDs are often printed with a standard white base, your design can be printed onto a selective white base for no extra cost. This allows the silver base of the disc to shine through and create a real contrast between your bold artwork and the base of the disc. wewow have prepared artwork guidelines to help you to set your artwork up in this way, so it really couldn’t be easier.

  • Coloured Discs
    So it’s not just unique print options we’re talking about, the disc itself can be supplied in a multitude of colours. There’s no better way to make your discs stand out from the crowd than by printing your design onto an orange, pink or even gold disc!

Don’t forget to make the most of bespoke packaging - to compliment your unique printed discs wewow offer a range of bespoke, eco-friendly packaging, the perfect way to add the finishing touches to your project.

If you’d like further guidance on the printing and replication of optical media discs please contact wewow on 01274 301410 or sales@wewow.co.uk

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